Market Research

There are numerous information resources and statistics that you can use to learn more about your industry, your customers and the markets you serve.

This information can ultimately help you to make informed decisions that can maximize the potential of your business. Click on the titles below to be taken to these market research resources.

Chatham-Kent Statistics – Demographic and labour force information for the Municipality of Chatham-Kent

Specialized Research Service - Canada Business Ontario - Are you looking for a specialized business research service that is free of charge to help you start or grow your business? Access an extensive collection of business, trade and industrial publications, databases and directories.

Statistics Canada - As Canada's central statistical agency, Statistics Canada produces a wealth of statistical and analytical information that can help you to make informed business decisions.

Market Research Handbook - Browse this comprehensive source of Canadian socio-economic statistics produced by Statistics Canada.

The Daily - View the most recent statistical releases from Statistics Canada. You can subscribe to receive daily news releases on current social and economic conditions and new products.

CANSIM - Browse or search Statistics Canada's key socio-economic database and create custom data outputs (for a fee).

Directory of Statistics on Small and Medium-Sized Businesses - Browse Statistics Canada resources on the characteristics and financing activities of small and medium-sized businesses.

Downloadable Statistics Canada Publications - Browse this directory of Statistics Canada official publications, organized by subject and catalogue number.

Special Tabulations and Surveys - Create custom tabulations from existing data sources or have Statistics Canada conduct a special survey to meet your statistical needs.

Libraries - Libraries provide access to a host of statistics and information that can otherwise be difficult or expensive to obtain.

• Chatham-Kent Small Business Centre

• Chatham-Kent Public Libraries

Canadian Library Gateway - Access library catalogues and resources available from various government libraries in Canada.

You may also want to consider:

• Business and industry associations / trade publications / periodicals

• Business and industry trade shows and exhibitions

• Business and popular newspapers

• Business professional services, i.e. accountants, lawyers, consultants, insurance brokers, financial institutions

• Business and educational seminars / courses, etc.

• Other business people / known acquaintances / competition / internet